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Blog > Markets > Durian ‘green lane’ and new rules: [1] Managing market data
Markets

Durian ‘green lane’ and new rules: [1] Managing market data

nhanongen
Last updated: 18/04/2026 7:47 AM
By nhanongen
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Contents
“Green lane” opens a new approach to managementEnd-to-end control replaces traditional practicesData becomes a new foundation for management


(VAN) From the first durian shipment cleared through ‘green lane’, traceability is shaping a new management approach that is transparent and ensures thorough control.

“Green lane” opens a new approach to management

Recently, at the Huu Nghi International Border Gate, the first shipment of durians was cleared under the green lane procedure based on an end-to-end traceability system. This marks an important milestone not only for durians but also for opening up a new approach to agricultural product management.

The shipment consisted of two containers, each carrying around 7,000 fruits, harvested from raw material areas in Bao Loc (Lam Dong). The durians were packed in 10 kg and 18 kg cartons. The entire process, from soil testing and harvesting to packaging and completion of electronic documentation, was conducted in a closed-loop chain, under the supervision of authorities and participating stakeholders.

Complete shipment information is displayed when scanning the code, connecting data from production to export. Photo: Hoang Nghia.

Complete shipment information is displayed when scanning the code, connecting data from production to export. Photo: Hoang Nghia.

The key difference of this model lies in the fact that control is exercised right from the input stage, rather than focusing mainly on the final stage as before. Information is continuously updated, forming an integrated system that connects the entire process from farm to border gate.

According to Mr. Nguyen Quang Tin, Deputy Director General of the Department of Science and Technology (Ministry of Agriculture and Environment), traceability is a crucial solution to verify the entire production process, from cultivation and harvesting to circulation and final delivery to consumers, while also enabling inspection and backward tracing when necessary.

End-to-end control replaces traditional practices

Whereas quality control previously took place mainly at the final stage, under the new model the entire process has been reorganized toward full-chain control.

According to information from the pilot program, the “green lane” process begins with soil sampling at the cultivation area, which is then sealed and uploaded to the system. At the harvesting stage, products are labeled directly at the farm, instead of being tagged after procurement as was previously the case.

First traceable durian shipment cleared under the procedure departs from Xuan Cuong terminal to pass through Huu Nghi International Border Gate into China. Photo: Hoang Nghia.

First traceable durian shipment cleared under the procedure departs from Xuan Cuong terminal to pass through Huu Nghi International Border Gate into China. Photo: Hoang Nghia.

After that, the products are transported to packaging facilities for sorting, QR code labeling on cartons, container tagging, and completion of electronic documentation. These steps are fully connected in a continuous flow, ensuring consistency and minimizing data discrepancies.

According to Lieutenant Colonel Do Phi Long, Director of the Center for Stamps and Anti-Counterfeit Materials (Ministry of Public Security), each durian is assigned a unique QR code linked to information on the cultivation area, production process, and transportation. The stamp is non-reusable, counterfeit-resistant, and enables full traceability of the product’s journey.

When scanned, the code allows users to access complete information, from the packaging unit and carton code to each individual fruit inside the box. The system also supports display in the language of the importing market.

Data becomes a new foundation for management

Beyond changing procedures, the “green lane” model also lays the foundation for agricultural management based on an integrated information system.

According to Tran Van Tuong, Director of Fruit Group 001 Co., Ltd. – one of the two enterprises whose shipments were among the first to be cleared under the “green lane” procedure, the fact that each product has its own unique identifier makes it possible to track and control the entire process from production to circulation.

The digitalization of information not only serves inspection and authentication purposes but also opens up opportunities for market analysis, operational management support, and the development of distribution strategies.

Ministry of Agriculture and Environment departments exchange with a business during the implementation of a durian shipment with traceability. Photo: Hoang Nghia.

Ministry of Agriculture and Environment departments exchange with a business during the implementation of a durian shipment with traceability. Photo: Hoang Nghia.

From the pilot shipment, it is evident that technology, policy, and stakeholder participation are gradually shaping a new management model. In this model, the information system becomes the central element, connecting all stages from production to consumption, and progressively replacing traditional experience-based approaches.

The first durian shipment applying the “green lane” procedure based on an end-to-end traceability system was cleared through the Huu Nghi International Border Gate. This activity is part of a pilot plan under Decision No. 5272/QD-BNNMT issued by the Ministry of Agriculture and Environment on December 13, 2025, aiming to develop a transparent, digitalized, and full-chain controlled agricultural management model.



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