Vinh LongCho Lach Commune Secretary Le Thi Hoang Oanh participated in a livestream selling flowers with farmers in the context of many areas of raspberry chrysanthemums selling slowly due to early blooming.
At noon on January 17, the raspberry chrysanthemum growing area of dozens of hectares in the old Long Thoi commune (now Cho Lach commune, Vinh Long province) was bustling with people bouqueting flowers, packaging and delivering goods to customers. However, instead of waiting for traders to deposit and transport like every year, along the flower fields, many covered booths are arranged, equipped with recording equipment to serve online sales.
In addition to farmers and content creators, the livestream also had the participation of Ms. Le Thi Hoang Oanh, Secretary of the Cho Lach Commune Party Committee. Local leaders directly introduce products, interact with customers and assist people in closing orders right in the fields.
Ms. Le Thi Hoang Oanh, Secretary of the Cho Lach Commune Party Committee, appeared at the livestream session selling flowers to support farmers. Video: Thuong Son
According to Ms. Oanh, Cho Lach has a tradition of growing Tet flowers with a scale of about 2.5 million products per year, of which raspberry chrysanthemums account for about 1.2 million baskets. This year, due to unfavorable weather, about 30% of the raspberry chrysanthemum area bloomed early, making consumption difficult.
“Raspberry chrysanthemum is a flower that requires about 6 months of care, with great expense and effort. Early blooming directly affects the livelihood of flower growers,” Ms. Oanh said, saying that in response to that situation, the local government coordinated with creators and businesses to organize livestream mobile sales points in the fields to support farmers in consuming products and recovering production costs.
Participating in the livestream session, Ms. Pham Thi Hue Tu, 36 years old, said that this year’s Tet season, her family planted 900 baskets of raspberry chrysanthemums. In previous years, at this time, traders from the Central region came to place a deposit to buy flowers for about 170,000 VND per pair. This year, due to unseasonal rain causing the flowers to bloom early, by mid-January her flower garden still had no orders.
“The first time I livestreamed, I was quite nervous, but just in the morning, I sold more than 100 pairs for 200,000 VND per pair,” Ms. Tu said.
Livestream booths in people’s gardens. Image: Thuong Son
Cho Lach, along with Sa Dec (Dong Thap), are the two largest flower and ornamental plant growing areas in the Western region. According to the Department of Agriculture and Environment of Vinh Long province, this year’s Tet flower crop in the whole province has about 10-12 million flower and ornamental plant products, concentrated mainly in Cho Lach, Hung Khanh Trung and Vinh Thanh communes.
The livestream flower selling activity is part of the program “Journey of Vinh Long agricultural products – Bringing Spring home”, organized by the Department of Industry and Trade of Vinh Long province in collaboration with the People’s Committee of Cho Lach commune, Viettel Post Vinh Long and TikTok Shop Vietnam. On the morning of January 17, six livestream booths located in people’s gardens closed orders for more than 1,000 pairs of raspberry daisies.
According to the local government, the goal of the program is not only to make immediate sales but also to promote key agricultural products, while helping farmers gradually access and master sales skills via digital platforms, reducing dependence on traders.
“If done well, this will be a direction to help end the situation of poor harvests and loss of prices, so that flower growers can have more stable profits,” Ms. Oanh said.
Thuong Son