(VAN) AGRITECHNICA 2025 has impressively reaffirmed its position as the world’s leading trade fair for agricultural machinery.
In Hanover (Germany), AGRITECHNICA 2025 set strong global benchmarks and provided German and international decision-makers from agriculture, the machinery industry and trade with key impulses, innovations and meaningful business contacts.
Around 476,000 investment-minded professional visitors from 171 countries used the platform for exchange, market insights and new partnerships.
Under the guiding theme “Touch Smart Efficiency”, 2,849 exhibitors from 52 countries showcased cutting-edge technologies for sustainable progress in the global agricultural sector. The new visitor concept, “7 Days – 7 Topics,” provided additional orientation for investment decisions and technical information. The new Digital Farm Center delivered practical know-how on digitalization, automation, AI and robotics, demonstrating efficient integration into agricultural processes.
In parallel, Systems & Components was the leading trade fair for the supplier industry in agricultural machinery and the off-highway sector. The visit of Germany’s Federal Minister of Agriculture, Food and Regional Identity, Alois Rainer, along with numerous international delegations, highlighted the strong agricultural-political interest in the world’s leading trade fair.
Experts, international delegations underlined AGRITECHNICA’s role as the industry’s leading technical authority.
“AGRITECHNICA 2025 has convincingly shown how innovation, productivity, and sustainability can go hand in hand. AGRITECHNICA showcased how advanced technologies in digitalization, automation, robotics, and AI are now integrated into agricultural production processes to boost efficiency. Here in Hanover, we have sent forward-looking impulses for the agriculture and agricultural machinery sectors of tomorrow and across the globe,” says Tobias Eichberg, Managing Director of DLG Markets GmbH.
In times of global challenges, AGRITECHNICA, as the worldwide power booster for international agriculture, has marked a decisive step for growth and progress. We have proven that we are working together on the right levers and that our exhibitors have the right answers to the entrepreneurial questions of the industry.
International dealer center: Spotlight on agricultural machinery trade
With the expanded International Dealer Center, AGRITECHNICA significantly strengthened its offering for agricultural machinery dealers through enhanced business matchmaking, new technical focus areas, and targeted networking formats that enhanced international exchange. At the DLG Spotlight “Workshop Live”, teams of real mechanics provided insights into the work of agricultural and construction machinery mechatronics technicians. Hourly live sessions demonstrated classic maintenance processes on tractors and other farm equipment. Visitors were able to interact with the workshop teams and experts, gaining insight and asking questions about the profession.
DLG Spotlight Workshop Live provided insights into the work of agricultural and construction machinery mechatronics technicians.
The Digital Farm Center made a successful debut at AGRITECHNICA 2025, providing start-ups and manufacturers with a central stage for innovations in digitalization, automation, robotics, and AI. In Hall 21, the companies showcased their latest systems and applications. The technical program on the DLG Expert Stage “Digital Farming” addressed topics such as spot spraying, the use of generative AI, and automation solutions during the daily “Practitioner Hour”, farmers shared their hands-on experiences from agricultural practice.
Most of the 2,849 exhibitors came from Germany, followed by Italy, China, Turkey, and the Netherlands. In 37 country pavilions, nations showcased their offerings including, for the first time, Australia, the Czech Republic, Hungary, Poland and Turkey, as well as the pavilion of the Canadian Agricultural Manufacturers (AMC).
International expert program and award-winning innovations
As the globally leading platform for future-oriented solutions and a source of ideas, AGRITECHNICA, organized by DLG together with numerous partners from industry, science, and consulting, hosted an extensive expert program featuring more than 300 events. On the stages of the DLG Spotlights on Digital Farming, Soil Health, and Workshop Live, the DLG Expert Stages “Smart Efficiency,” “Digital Farming,” and “Systems & Components,” as well as in the concise Pop-up Talks on Forestry, Dealer, and International Insights, knowledge was shared with international professional visitors. Key topics included automation, robotics, and AI, alongside soil health, innovative drive technologies, solutions for slurry application, crop protection, and seed – all with a focus on high production efficiency.
The innovation awards presented at AGRITECHNICA underlined the innovative power of the industry: the “Innovation Award AGRITECHNICA” for practical solutions in agricultural machinery, the “Systems & Components Trophy – Engineers’ Choice” for innovative systems and components in the off-highway sector, and the “DLG-Agrifuture Concept Winner” for visionary concepts still in development. In addition, the “Women in Ag Award” recognized outstanding achievements by women in agriculture and agribusiness, while the “DLG Agri Influencer Award” honored exceptional engagement in social media.
The next AGRITECHNICA and Systems & Components will take place from 14 to 20 November 2027 in Hanover, Germany.
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