(VAN) The signing of a cooperation agreement between the Dak Lak Durian Association, Simexco Daklak, and Chinese enterprises aims to position the Dak Lak durian brand in the Chinese market.
From May 18 to 20, the Dak Lak Durian Association, together with major export enterprises in Dak Lak province, conducted a survey trip to Shenzhen and Guangzhou cities in Guangdong province, China. This trip aims to introduce and promote Dak Lak durian while seeking cooperation opportunities across various sectors.
Exchange, survey, and cooperation activities were carried out to introduce and promote Dak Lak durian in Guangdong province, China. Photo: Tran Tho.
The program focused on discussions of strategic cooperation areas, including the application of digital platforms in cultivation and growing-area management; traceability and supply chain management; cold storage, logistics, and deep processing systems; development of centralized trade and modern distribution channels; cross-border livestream sales and e-commerce; and proposals for solutions to shorten logistics time and customs clearance procedures for Viet Nam-China trade.
During the trip, Shenzhen Tianyi Innovation Technology Co., Ltd. signed a memorandum of cooperation with the Dak Lak Durian Association and Dakak September 2nd Import-Export Company Limited (Simexco Daklak) to connect with partners in Guangdong province and jointly implement a program to develop Dak Lak durian in the Chinese market.
Strengthening cooperation to position Dak Lak durian in the Chinese market. Photo: Tran Tho.
Under the cooperation framework, the parties will work to bring more Chinese enterprises, distribution partners, and major commercial ecosystems to attend the Dak Lak Durian Festival, which is expected to be held in August 2026.
Notably, the program is expected to feature the participation of many leading Chinese KOLs and content creators with millions of followers, who will conduct livestream sessions directly from durian orchards in Dak Lak to promote the image, quality, and brand of Vietnamese durian to a large number of Chinese consumers.
The program is expected to open up new directions for cooperation in developing the durian value chain toward modernization, transparency, digitalization, and direct connectivity with international consumer markets. At the same time, the cooperation program is expected to contribute to positioning Dak Lak as Viet Nam’s hub for durian production, trade, and logistics.
Some photos from the survey trip:
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