(VAN) Despite declining prices, demand from major markets and expanding opportunities in China continue to create growth momentum for Vietnamese coffee.
Exports to major markets remain positive
Viet Nam’s coffee exports continued to decline in May 2026 due to limited supply. Data from the Viet Nam Customs Department shows the country exported 143,000 tons of coffee worth USD 639.4 million in May 2026, down 10.8% in volume and 30.3% in value compared to May 2025.
During the first five months of 2026, Viet Nam exported a total of 927,300 tons of coffee worth USD 4.23 billion, up 7.8% in volume but down 13.5% in value year-on-year as coffee prices fell sharply. The average export price of Vietnamese coffee in the first five months of 2026 stood at USD 4,557 per ton, down 19.7% compared to the same period in 2025.
Vietnam’s coffee exports reached 927,300 tons worth USD 4.23 billion in the first five months of 2026. Photo: NNMT.
Overall, Viet Nam’s coffee exports to most markets continued to grow. Europe remained the largest consuming region and held a key position in Viet Nam’s coffee export structure. Exports to major European markets such as Germany and Italy maintained positive volume growth during the first five months of 2026, thanks to stable consumer demand.
Notably, Asia showed more encouraging signs, driven by rising demand in China and stability in the Japanese market. The United States remained one of Viet Nam’s key export destinations in the Americas, while Algeria emerged as a promising market for Vietnamese coffee in Africa.
Viet Nam and China cooperate to develop a cross-border coffee value chain
China emerges as a highly promising coffee consumption market in this period. The China-Viet Nam Coffee Business Networking Conference 2026, recently held in Kunming City, Yunnan province, opened up new cooperation opportunities for enterprises from both countries. Beyond serving as a trade bridge, the event contributed to the development of a sustainable supply chain, promoted commodity flows through key border gates, and created new growth opportunities for Viet Nam’s coffee exports.
The China-Vietnam Coffee Business Networking Conference 2026 was recently held in Kunming City, Yunnan province. Photo: Ministry of Industry and Trade.
Speaking at the conference, Deputy Director Li Yi of the Yunnan Provincial Department of Commerce affirmed that Yunnan highly values its trade cooperation with Viet Nam. The department will continue improving cross-border transport and logistics infrastructure, optimizing customs clearance procedures at border gates, and providing support in terms of favorable policy mechanisms to help businesses from both countries shorten transportation times, reduce costs, and bring Vietnamese coffee deeper into China’s domestic consumer market.
Le Hoang Tai, Deputy Director General of the Trade Promotion Agency under Viet Nam’s Ministry of Industry and Trade, emphasized Viet Nam’s pride as the world’s leading producer and exporter of Robusta coffee, with stable output and increasingly high quality achieved through modern deep-processing technologies.
To promote the sustainable development of the sector, he proposed four key solution groups: facilitating import activities, strengthening information exchange on market technical standards, enhancing cross-border logistics connectivity, and developing cooperative programs for high-quality coffee products aligned with the growing green consumption trend.
Representing the host locality, Lu Qiang, Vice Governor of the People’s Government of Honghe Prefecture, expressed strong support for the proposed cooperation directions and pledged that Honghe authorities would continue investing in administrative reforms, upgrading joint inspection facilities, and providing maximum support for product display spaces to help Vietnamese enterprises invest and conduct direct trade efficiently and safely.
Li Gonglie, Secretary General of the Yunnan Coffee Association, noted that China’s coffee consumption market is experiencing strong growth, particularly in the instant and convenient roasted coffee segments favored by young consumers. He affirmed that the association would actively serve as a focal point for providing information on standards and quotas while connecting major Chinese distributors directly with reputable Vietnamese exporters.
Signing ceremony between Yunnan China Coffee Experimental Science and Technology Co., Ltd. and the Buon Ma Thuot Branch of INTIMEX Group Joint Stock Company. Photo: Ministry of Industry and Trade.
“Vietnamese farmers and enterprises are strictly complying with international traceability and phytosanitary requirements. I hope that Chinese partners would strengthen joint ventures and relocate packaging and deep-processing technologies closer to Viet Nam’s coffee-growing regions so that both sides could leverage their strengths and increase added value throughout the coffee supply chain,” said Pham Thang, Vice Chairman of the Viet Nam Coffee-Cocoa Association.
The conference’s most significant milestone was the signing of direct trade and economic cooperation agreements between enterprises from both countries. These included agreements between Luc Hien (Meli) Coffee Co., Ltd. and Baoteli Hong Kong Trading Co., Ltd., as well as between Yunnan China Coffee Experimental Science and Technology Co., Ltd. and the Buon Ma Thuot Branch of INTIMEX Group Joint Stock Company.
$ 1 = VND 26,423. Source: Vietcombank.
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